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Google has recently introduced a new feature called continuous scroll, which allows users to scroll through the search results page without having to click on the next page. While this may seem like a small change, it could have significant effects on user engagement and the way we look at SEO. According to the Top SEO company Auckland research, we will discuss how Google’s continuous scroll can impact SEO.Increase in bounce ratesGoogle’s continuous scroll is a user interface that allows users to scroll down the page witho... more