Given that the 2020 closure has had the greatest impact on chocolate levels, recovery rates vary by category. Sales in the most difficult categories, such as seasonal chocolates and a variety of boxes, are likely to increase in 2021 as the entertainment events begin and customers may hold celebrations and provide more gifts. It is also believed that developing a new product in the category will contribute to a faster recovery. Mondelez Ireland, for example, introduced a Cadbury gift box in which the label Dairy Milk was changed by th...
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