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It is critical to recognise and understand the sort of business for which the content marketing strategy is being developed. It can be a B2B or a B2C business. Content strategies for B2B and B2C businesses are completely different. 75% B2B customers research social media for choosing a vendor in comparison to 90% of individual customers. One thing you should keep in mind: whether you're targeting corporations or individual customers, content will always be important for marketing. You should join hands with a content marketing servic... more