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EA Stated:"This Partnership Will Also Focus On Design from Kin Gang's blog
Learfield IMG College, that has managed the Big 12's conference-level multimedia rights because April 2019, retains individual athletics multimedia rights arrangements with Madden nfl 21 coins all 10 member institutions. This esports venture together with the Big 12 Conference and marks another step ahead in Learfield IMG College's vision to enhance its media and technology focus and to innovate for the faculty and brand partners.
"We have stayed steadfast in our commitment to deliver for our partners, even in a changed environment of social faculty and university sports on pause," explained Learfield IMG College Chief Content, Development & Strategy Officer Rob Schneider. "Esports represents a massive opportunity to expand our conventional sports marketing offerings to brand partners, both today and when sports restart, and we're pleased to lean in with the Big 12 to create a unique offering because of its member colleges, students and fans. Working with an established esports technology leader like Mainline affords both the schools and brands another highly effective way to connect with students who love to game and compete."
Mainline's white-labeled championship software will allow Learfield IMG College's local staff at each of the 12 member schools the choice to sell sponsors on visibility. The tournaments will comprise various school branding, as well as also the university-branded esports tournament website will offer brand marketers an chance to connect with student participants through an integrated platform experience and shared affinity. Learfield IMG College will utilize IP rights and its university marks to its university-branded tournaments.
"It's more important today than ever to offer college students the ability to remain engaged and connected, and our technology will help aggregate the college esports community to help make that happen. This may multiply the chance, fun and power of esports to school students attending Big 12 universities and keeps students competing while practicing social distancing," explained Mainline CEO Chris Buckner.
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"We have stayed steadfast in our commitment to deliver for our partners, even in a changed environment of social faculty and university sports on pause," explained Learfield IMG College Chief Content, Development & Strategy Officer Rob Schneider. "Esports represents a massive opportunity to expand our conventional sports marketing offerings to brand partners, both today and when sports restart, and we're pleased to lean in with the Big 12 to create a unique offering because of its member colleges, students and fans. Working with an established esports technology leader like Mainline affords both the schools and brands another highly effective way to connect with students who love to game and compete."
Mainline's white-labeled championship software will allow Learfield IMG College's local staff at each of the 12 member schools the choice to sell sponsors on visibility. The tournaments will comprise various school branding, as well as also the university-branded esports tournament website will offer brand marketers an chance to connect with student participants through an integrated platform experience and shared affinity. Learfield IMG College will utilize IP rights and its university marks to its university-branded tournaments.
"It's more important today than ever to offer college students the ability to remain engaged and connected, and our technology will help aggregate the college esports community to help make that happen. This may multiply the chance, fun and power of esports to school students attending Big 12 universities and keeps students competing while practicing social distancing," explained Mainline CEO Chris Buckner.
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