How To Choose an SEO Expert? from judy murphy's blog

SEO Expert says: “Having an online presence is essential to business success in today’s world. Getting a website is not that difficult, but standing out from the crowd can feel close to impossible. If your potential customers can’t find you, then they will quickly become a competitor’s newest customer. Understanding Search Engine Optimization in Calgary is necessary if you want to be seen and heard on the web. Finding someone who specializes in SEO can save your business from the dredges of obscurity and bring you to the shores of prosperity. The questions are, with so many SEO companies and freelancers available, how do you know which ones will provide the quality of service you need, and which ones will be wasting your time and money?”
Here are a few guideline’s to help you choose a reliable SEO Expert that can give you results:
Do they have testimonials or case studies of their work? If they can’t show you scenarios where they have helped other clients, how will you be sure they will be able to help you? Many people on the internet pretend to be experts in SEO and internet marketing specialists, but know petite and are only trying to make a quick buck on unsuspecting clients.
Can they provide a clear strategy and a way to track progress? A good SEO expert should be able to explain to you the strategies they use to optimize their client’s sites. If they can’t, or won’t tell you what to expect, then you might want to go to someone who can. Make sure you ask if they give reports or how they track the success of their services, so you can both know what is working well. Just make sure that you will return your investments.    Do they follow proper guidelines and keep up with the latest trends and algorithms? In the past, people have used some pretty sneaky, underhanded tactics to get pages to show up on the first page of search engines quickly. Those methods worked, and so many jumped on the bandwagon, but Google’s geniuses quickly found ways to program algorithms that favour those who walk the high road. If you choose someone who gets results with these tricks and gimmicks, they could get your site blocked from Google, and getting things sorted out will be difficult and potentially expensive. Make sure that your SEO expert knows what search engine recommendations are. The algorithm change frequently and you need to ensure that they are aware of those changes as soon as possible, to keep your site on the top.
How To Choose SEO Freelancer
SEO is an important tool for all online businesses, and finding a suitable SEO freelancer is the first step towards a good working relationship. The following tips will hopefully help you identify a good professional.
Do not become a member of freelance websites until you have already done some research into the individual freelancers’ credentials. This can often be done by reading their portfolio. Look at the projects that they have completed in the past, and if there is anything that you find which looks unusual, it may be time to move on. Always check credentials on freelancing websites, and do not be tempted to pay for services which are not in their portfolio.
Before deciding on a project, it is always a good idea to ask around. Find out what people in your industry think about different freelancers, what clients they have worked with, and whether they have had any experience with them. Once you have gathered all this information, it will give you a good starting point when looking for a freelancer.