Website Localization to Improve Your SEO - Find Out How! from aaronwhite's blog

After months of preparation, your brand has launched its first website. Your content is ready, and your designs are gorgeous; you've even thought about SEO. SEO agency Australia knows that if people can easily find you online, they will buy from your site more often than they might otherwise. 

But how do you make sure people can find you? When it comes to expanding your reach through SEO, localization is key—and this post will help explain how to get started on an international SEO strategy.

Backlinks are the links that point to your website. When someone searches for a term that is related to what you offer, they will see your ads if they click on them. 

It's like having an internal link pointing back to your site from another one of your web pages. But backlinks don't just stop there! They can also create regional backlinks by pointing to a specific location for each search query in which users enter their zip code or city name into a search engine like Google, Bing and Yahoo!

To develop a language-specific SEO strategy, you need to target local keywords. 

Search engines use many factors when deciding which sites are most relevant for search queries, but they consider language (and thus localization) one of these factors. 

If you want to appear in SERPs for terms that are not explicitly, SEO agency Australia suggests knowing what your company does or sells but still relating to its products or services; it's important that you have localized your content and that this content appears in the right place on Google Search Engine Results Pages (SERPs).

• Determine the most relevant languages for your market.
• Translate website content into these languages.
• Optimize any translated material using the same SEO principles as you would for English-language content, including writing concise, keyword-rich copy; avoiding duplicate content; and ensuring that URLs are easy to read and spell.